Most websites need traffic to survive. This is because the majority of websites make their income either from advertising revenue or from the sales of the goods and services that are being sold on the site. In either scenario, traffic is needed to ensure revenue.
This is where many site owners struggle. It is one thing to have a well-done website and it is another thing to get people to visit it. When the topic of site advertising comes up, it is often believed that a large amount of money is needed. However, there are many inexpensive ways to drive traffic to your site, some of which are as follows:
- PPC: Pay Per Click is one of the most cost-effective ways to drive traffic to your website.
How it works is that an ad is put up on a search engine with your URL. As the ad is being set up, some keywords are imputed and your site is only advertised to people who search based on those keywords.
For example, if your business is based in New York and sells women’s shoes, search results with the phrase ‘women’s shoes New York’ would have your URL. This is a great idea as only people who have an Interest in your niche will be advertised to.
Consult a firm such as Click Consult to handle your PPC needs and to get you the best deal. Also, with PPC, you only pay based on the number of clicks your ad receives which will save you money.
- Contests: Contests are one of the more creative ways to get traffic to our site and can be very effective if planned out well.
First, choose a prize that will likely motivate customers to participate. Then, set up a contest in which the rules require visiting the site. For example, you might give a discount for the first 10 site visitors or you might leave a clue to the contest on your website. Either way, visiting your website should be a requirement for contest eligibility.
- Leveraging your real-life customers: If you Business has been existing for a while then you definitely have some real-life customers who engage with you and patronize you.
These people can help give your website traffic a boost. However, this can only happen if they are made aware of your site. Print out your URL on your business materials such as delivery bags, boxes, and stationery. Offer a discount for ordering online or some other incentive to encourage your customers to visit.
- Banner ads: Banner ads can be paid for on websites that are in your niche and that have the attention of your target audience.
These adverts can be very targeted if the site you advertise on is chosen well. Before paying for a banner ad, make sure to see an analytics report for the site in question to make sure their audience is relevant to you.
Directing traffic to your website doesn’t have to be an uphill battle. Follow the above tips to keep your site traffic high and your budget low.